While this video is funny and may have encouraged you to read on, it’s not exactly the disaster I’m talking about. Think Columbine High School shooting! What matters most in these situations is Communication.
I here more excuses from people about why they haven’t “joined the conversation”. So I wanted to point out yet another good reason to start building your network of followers on facebook and Twitter. Being Prepared for the worst.
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Often times we get caught up in our own world of: “HOW DO I GET MY MESSAGE OUT”! I found myself asking the same question today in the mirror as if I might just answer back (no I’m not crazy).
We are so busy getting ready to relaunch Social Media Schools with a cool set of new tools that I had forgotten some of my own philosophies:
I started thinking about what Memorial Day was all about! How so many have given so much so that you and I can enjoy all the freedoms that America has to offer. Then it hit me: Listen, Valuable Content & Give Back!
So here’s the deal. We are running a GIVE BACK contest that incorporates these three philosophies:
Over the past several days, Twitter has rolled out a new feature that will allow you to search for other Twitter users in your immediate area. This is huge news for schools and other such local business entities because it allows you to narrow down your communication efforts and specifically target the individuals in your immediate area.
While attaching locations to tweets has been possible for several months now through multiple third-party applications, Twitter.com itself has done little in regards to “geo-location” until very recently. As far as I can tell, it was on March 11th, 2010, that Twitter first started to roll out these new geo-location options.
You should note, however, that turning the geo-location feature on is entirely optional and many Twitter users will simply opt out of using this specific feature for whatever reason. That said, many Twitter users will activate this new feature… and this is good news for you and your school!
This is how you do it people!
Two school districts on opposite ends of the country have introduced Twitter to their arsenal of communication tools.
Broward County Public School in Fort Lauderdale, Flordia and Anchorage School District in Anchorage, Alaska have both signed up for Twitter’s social media messaging site to post updates, called “tweets”, that are then sent out to parents, teachers, students and staff within the district.
“This provides the district an additional method to deliver information expediently and directly to students, parents, and the community,” said the Florida district. “Twitter supplements the district’s current communications vehicles, which include parent link phone messages, e-mails, the district’s Web site, BECON-TV, and the parent newsletter.”
This is important to note: The school isn’t looking at Twitter as the single solution to their communication problems. Instead, it is simply one tool in their line up of communication efforts.
