While this video is funny and may have encouraged you to read on, it’s not exactly the disaster I’m talking about. Think Columbine High School shooting! What matters most in these situations is Communication.
I here more excuses from people about why they haven’t “joined the conversation”. So I wanted to point out yet another good reason to start building your network of followers on facebook and Twitter. Being Prepared for the worst.
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Good Question! What most people fail to realize is that the public will only listen for three reasons:
While it would be nice to be all three, it just isn’t likely. When it comes to Social Media the only one on the list above that matters is number 1! You must be an authority on the topic or topics you make your living at. Even then getting people to follow you on a consistent basis can be a difficult task. Follow these simple guidelines and you’ll have more followers (and more customer) than you’ll know what to do with.
You may be an authority on your topic but if you’re not clear and tend to ramble, you’ll lose your audience fast. Before publishing, ask a friend or relative to read your content and then have them relay your main ideas back to you as they understand it. You may be surprised at what you here.
You may be an authority but even the pro can get it wrong. So be sure to check your facts. Nothing will lose your followers faster than when they find out your wrong! They will then post that fact in as many places as possible to make them look smarter to those around them.
Keep emotion out of it. Emotion can tend to cloud your judgment and in will come through in your writing. If your followers feel you can’t be objective they’ll stop listening.
You can be all of the things above, but without adding value in some form, it’s all for nothing. Weather it be information value, discount value or entertainment value doesn’t matter. Without VALUE nobody will stick around
Remember these few simple to follow tips on posting to your social media accounts and your followers will be around for a long time.
To your social media success!
Steve & Beneta Nelson
The last time I checked, the more clients a business had, the more money they made. And money (correct me if I’m wrong) is a good thing. We all need it in order to keep doing our jobs… and we all need it in order to survive.
So, if you understand that more money can come as the result of having more clients in your business, the question then becomes, “How do you attract more clients?”
Based on my experiences, the best way to do this is through the creation of social proof.
Social proof is something one creates in order to prove to others that what he or she says or does is worth paying attention to. In short, it’s a way of building yourself up so that you can sway the actions of a large group of people.
When you sign up for a Fan Page with Facebook.com, you have a number of options in regards to who can and can not contribute to your Page. Many schools have trouble determining what settings should be used here and whether or not they want to allows their Fans to directly contribute to their school’s Facebook Page. Based on the email below, this is obviously an issue some schools are dealing with.
I notice that some schools have Facebook pages that do not allow for wall posts while others do. I wonder what your perspective is on schools allowing for wall posts versus not.
Any tips you can share, I’d really appreciate it!!
Kristin Harrison
My response here is relatively simple: The ultimate goal for your school should be to open up the permissions as much as possible, so that eventually you are allowing your Fans to post new content, comment, and leave feedback on your school’s Facebook Fan Page.
The video at the end of this article shows Internet marketing guru, Perry Belcher, explaining how he uses social media to attract new clients and make more money.
While the video is targeted at small business owners looking to use social media as a means of increasing sales, there is a lot in the video that schools can use as well.
The main point Perry is making in the video is that you need to treat social media as though it were a party. Each of the various social networking sites (i.e. Facebook, Twitter, LinkedIn, YouTube, Flickr, etc) are a different online party. And when you go to a party, you don’t want to show up and immediately start talking about yourself.
This is just a short post to announce the creation of the new SocialMediaSchools.com Facebook Fan Page. I plan to post some additional articles and links to the Page and if you are already using Facebook, this will be a great way to stay informed about the changes taking place in the world of social media, the Internet, and education.
Here’s the link to the Page: http://www.facebook.com/pages/Social-Media-Schools/76772812225
