Why Do People Listen to You?

Good Question! What most people fail to realize is that the public will only listen for three reasons:

1. You’re an authority on a topic their interested in.
2. You’re an interesting conversationalist.
3. You’re funny.

While it would be nice to be all three, it just isn’t likely. When it comes to Social Media the only one on the list above that matters is number 1! You must be an authority on the topic or topics you make your living at. Even then getting people to follow you on a consistent basis can be a difficult task. Follow these simple guidelines and you’ll have more followers (and more customer) than you’ll know what to do with.

Be Clear and Concise

You may be an authority on your topic but if you’re not clear and tend to ramble, you’ll lose your audience fast. Before publishing, ask a friend or relative to read your content and then have them relay your main ideas back to you as they understand it. You may be surprised at what you here.

Know Your Facts

You may be an authority but even the pro can get it wrong. So be sure to check your facts.  Nothing will lose your followers faster than when they find out your wrong! They will then post that fact in as many places as possible to make them look smarter to those around them.

Be Objective

Keep emotion out of it. Emotion can tend to cloud your judgment and in will come through in your writing. If your followers feel you can’t be objective they’ll stop listening.

Above all, Provide VALUE!

You can be all of the things above, but without adding value in some form, it’s all for nothing. Weather it be information value, discount value or entertainment value doesn’t matter. Without VALUE nobody will stick around

Remember these few simple to follow tips on posting to your social media accounts and your followers will be around for a long time.

To your social media success!

Steve & Beneta Nelson

What Have You Given Back Lately? Read On To Win FREE Lifetime Access!

Often times we get caught up in our own world of: “HOW DO I GET MY MESSAGE OUT”! I found myself asking the same question today in the mirror as if I might just answer back (no I’m not crazy).

We are so busy getting ready to relaunch Social Media Schools with a cool set of new tools that I had forgotten some of my own philosophies:

1. Social Media is as much about listening as it is about spreading the word.
2. Give your followers valuable content that they can actually use.
3. Give back to those in need.

I started thinking about what Memorial Day was all about! How so many have given so much so that you and I can enjoy all the freedoms that America has to offer. Then it hit me: Listen, Valuable Content & Give Back!

So here’s the deal. We are running a GIVE BACK contest that incorporates these three philosophies:

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Schools Using Social Media To Communicate And Educate

When it comes to schools using social media, there are two main areas of discussion.

1. The first is that of communication; where social media is used as a tool for school administrators to communicate with parents, teachers, students and community members. In turn, these new online tools are also used as a way for parents, teachers, students and community members to voice their views and opinions back to school administrators and education officials.
2. The second area of discussion is that of education, where social media is taught and used in the classroom as a platform for sharing, learning, and growing.

The first area of concern (communication) is a no-brainer. Of course your school should be using social media sites like Facebook, Twitter, YouTube and Flickr to keep in touch and communicate with the people in your “tribe”. Social media sites such as these are a great tool for school officials to have. The tools are free, easy to use, can be run by a single person within your organization, and best of all – your parents, teachers and students are already using these services.

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