And on top of that… It sells stuff!!!

I’m excited to share with you this simple technique that can grow your brand message, promote a product, AND get people into your store or onto your site – ALL AT THE SAME TIME.

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In this example below, you will see how this technique works with a physical location to bring in more foot traffic to a store .  At the end of the post, I’ll make a brief mention on how you can replicate this with a virtual/or online store.

* Quick Note:  Cape Surf was an actual social client of mine, so this is both a “case study” and “how to” type post…

THE RAFFLE TECHNIQUE

How I did it:

The surfboard in the image below COST the surf shop somewhere around $80.  As you can see in the Facebook post below, I told our audience “This Board Can Be Yours for ONLY $10“  -  I didn’t use the word “ONLY” but I should have…

10 dollars for a surf board that would retail around 250 dollars is a REALLY high perceived value and a big motivator for the consumer to join the raffle game.

It works great for Sales too because as the retail store, we only had to sell about 8 raffle tickets to break even.  Anything above that magic number was profit!

Here are some points I made sure to hit that made this work:

• Posted on FB during high traffic times.  – For us this was around noon on a Saturday
• Engage with the audience to hype it up – Notice I said in the comments “…the more tickets that are yours, the more chance you have in winning…”
• I sold the ticket INSIDE the shop so they HAD to come in and see the rest of the merchandise!

The outcome: I remember a pregnant lady won the board for her husbands birthday.  She only bought one ticket, so you can imagine how stoked she was to have a $250.00 surf board to give as a gift for ONLY $10.00.

Take it Even Further

Go Viral With It:

If I was to do this again – especially for an online store/offer – instead of selling physical “raffle tickets” I would make the participant make a donation and SHARE a status on facebook about the contest.  Also, make sure that the status post has the @TAG to make sure you get notified of it.  Then you can simply choose a notification at random to win.

That strategy would help add more people to your fan base AND the raffle game at the same time.

Make $$$ With Info Products:

To break even with the surf board we had to sell about 8 tickets, but what if you were selling an info product that costs next to NOTHING to distribute?

If you had an info product that was priced around $97.00, how excited would your audience be to see that they could win it for only a $3.oo virtual raffle ticket!?!

You can even WOW your customers some more by saying that $1.00 for every raffle ticket was going to benefit a charity.  This way they can feel even better about purchasing a ticket that could win them your product at a GREAT price!

To Take Away

It’s all about perceived value with this technique.  Obviously if you are a retail store then you have to cover your costs.  If that is the case, you just have to know how many tickets it would take to break even and if you are confident in hitting that number.

Entice the audience to purchase more tickets by saying “the more you get the better your chances,” and even donate some of that money to charity to help your customers feel better about purchasing them.

Hope you enjoyed this post, if so… please use those share-buttons on the left side. It’s how the good stuff spreads

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We mention this is the *NEW* SocialMediaSchools.com for anyone who has been around since the old days…

This site used to be specifically about Social Media’s influence in our school systems, until our Agency – Endagon – acquired the site months ago to teach people what we do for clients on a daily basis by setting up a new platform to provide:

Free Strategies for Effective Social Media Marketing.

As outlined in the video, we will be doing so through the following 4 main Social Media Schools of thought:

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Navigate our free content through the following categories:

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Enter socioclean.com! A creative programmer named Priyanshu Harshavat started this site to help job seekers get their social profiles cleaned up before it got them a rejection letter. Socioclean is a program that spiders your profiles searching for over 5,000 words an phrases that are potential job killers.

Once you have given the program permission to access your account, the program issues a letter grade and a list of inappropriate content found with links to each item. You can easily run through the list quickly and eliminate those potentially offensive items that can turn off potential employers.

You may be surprised to find how much potentially negative items you have. Don’t forget that it’s not just what you have posted, but what everybody else that posts to your profile as well. Have you joined any groups that could be considered “extremist”? These small things that you have overlooked are the same things that can “jump” of the page to a prospective employer.

So if your in the job market today, don’t just get your resume in order. Take a second look at that public profile to make sure it doesn’t cost you that dream job!