Tag Archives: Facebook

When Disaster Strikes! What Matters Most?

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While this video is funny and may have encouraged you to read on, it’s not exactly the disaster I’m talking about. Think Columbine High School shooting! What matters most in these situations is Communication.

I here more excuses from people about why they haven’t “joined the conversation”.  So I wanted to point out yet another good reason to start building your network of followers on facebook and Twitter.  Being Prepared for the worst.
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Why Do People Listen to You?

Good Question! What most people fail to realize is that the public will only listen for three reasons:

  1. You’re an authority on a topic their interested in.
  2. You’re an interesting conversationalist.
  3. You’re funny.

While it would be nice to be all three, it just isn’t likely. When it comes to Social Media the only one on the list above that matters is number 1! You must be an authority on the topic or topics you make your living at. Even then getting people to follow you on a consistent basis can be a difficult task. Follow these simple guidelines and you’ll have more followers (and more customer) than you’ll know what to do with.

Be Clear and Concise

You may be an authority on your topic but if you’re not clear and tend to ramble, you’ll lose your audience fast. Before publishing, ask a friend or relative to read your content and then have them relay your main ideas back to you as they understand it. You may be surprised at what you here.

Know Your Facts

You may be an authority but even the pro can get it wrong. So be sure to check your facts.  Nothing will lose your followers faster than when they find out your wrong! They will then post that fact in as many places as possible to make them look smarter to those around them.

Be Objective

Keep emotion out of it. Emotion can tend to cloud your judgment and in will come through in your writing. If your followers feel you can’t be objective they’ll stop listening.

Above all, Provide VALUE!

You can be all of the things above, but without adding value in some form, it’s all for nothing. Weather it be information value, discount value or entertainment value doesn’t matter. Without VALUE nobody will stick around

Remember these few simple to follow tips on posting to your social media accounts and your followers will be around for a long time.

To your social media success!

Steve & Beneta Nelson

What Have You Given Back Lately? Read On To Win FREE Lifetime Access!

Often times we get caught up in our own world of: “HOW DO I GET MY MESSAGE OUT”! I found myself asking the same question today in the mirror as if I might just answer back (no I’m not crazy).

We are so busy getting ready to relaunch Social Media Schools with a cool set of new tools that I had forgotten some of my own philosophies:

  1. Social Media is as much about listening as it is about spreading the word.
  2. Give your followers valuable content that they can actually use.
  3. Give back to those in need.

I started thinking about what Memorial Day was all about! How so many have given so much so that you and I can enjoy all the freedoms that America has to offer. Then it hit me: Listen, Valuable Content & Give Back!

So here’s the deal. We are running a GIVE BACK contest that incorporates these three philosophies:


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Memorial Day Tidings

I hope this message finds you and yours healthy and happy on this Memorial Day Weekend!

Your Friends Steve & Beneta Nelson

Should Your School Allow Facebook Wall Posts From Fans

When you sign up for a Fan Page with Facebook.com, you have a number of options in regards to who can and can not contribute to your Page. Many schools have trouble determining what settings should be used here and whether or not they want to allows their Fans to directly contribute to their school’s Facebook Page. Based on the email below, this is obviously an issue some schools are dealing with.

I notice that some schools have Facebook pages that do not allow for wall posts while others do. I wonder what your perspective is on schools allowing for wall posts versus not.

Any tips you can share, I’d really appreciate it!!

Kristin Harrison

My response here is relatively simple: The ultimate goal for your school should be to open up the permissions as much as possible, so that eventually you are allowing your Fans to post new content, comment, and leave feedback on your school’s Facebook Fan Page.


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The Advantages Of Being On Facebook

There are a number of good reasons for a school district with good intentions to use Facebook. While I will cover some of these advantages in the paragraphs below, I suspect that as Facebook, the Internet and the online world evolve over the months and years to come, the list of advantages I’ve provided here will continue to grow and grow.

That being said, the biggest advantage of getting your school district on Facebook right away is that by joining Facebook, you will be able to instantly reach your community in a place that they are already actively participanting.

Whether you want to believe it or not, many of your students, parents, teachers, staff and community members are already on Facebook and look to the site as a valuable source of information and insight into the people and organizations that they deem important. By joining these people where they already communicate and interact, you are able to quickly and easily join the discussion and get your message out to the people who need and want it most.


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