The Social Media Schools Master Course

Here are some amazing facts about social media… and why you shouldn’t even think about using sites like Facebook and Twitter in your school until you’ve read every word on this page!

1) Many school administrators and teachers think social media is just a toy, used by students to talk and gossip about school events and happenings. But the truth is, social media is a powerful networking tool used by people of all ages, from all walks of life, in almost every corner of the globe. Sites like Facebook and Twitter are now being used for a number of different purposes. Students now use these sites to find jobs; Teachers use them to network with professionals in other parts of the world; And school administrators use sites like Facebook and Twitter to connect and inspire the people in their local communities.

2) Some schools think mastering the use of social media takes years of practice. They think that before they can ever get started using these new online tools, they’ve got to have backup plans, policies and procedures in place, just in case something goes wrong. But that’s not the case at all! In fact, new schools are jumping on the social media bandwagon every day. And the schools that continue to wait on the sidelines are missing out on one of the biggest and fastest ways of attracting new students, saving money, and gaining the trust and credibility of their community.

3) You don’t have to be an Internet guru to run social media sites like Facebook and Twitter in your school. Social networking websites have been designed so almost anyone can use these new online tools to communicate, educate and inspire the people in their network. If you can navigate a web browser or create a document in your favorite word processor, you can succeed with social media in your school.

4) Most people think social media use takes a huge amount of time and that the act of keeping up with all that is being said about you and your school is a full time job. Yes, it’s true that some people choose to spend almost all their time on social media websites… and yes, the ever-changing nature of social media makes it difficult to keep track of the latest updates and changes… but with a little self-control, the right information, and a few simple tricks for automating your school’s social media use, a single person in your organization could be running all the social media sites your school needs in less than 15 minutes per day!

The most difficult part about succeeding with social media is knowing what information is crucial for communicating with the people who are important to you… and which information is simply superfluous.

But if you know and understand “the rules” that govern sites like Facebook and Twitter, then you stand a much greater chance of succeeding in the world of social media.

Here’s the thing: Social media is a fast, free and easy way of reaching the parents, teachers, students and staff members in your community… but if you go out unprepared and try and use these new tools without understanding “the rules” of social media use, your community could grow to resent you and your social media use could come to an end before you were ever given a chance to succeed.

I’ve seen this happen time and time again with schools around the world. They jump into the social media game, only to quit a few days later because they received negative feedback from their community when they made some rookie mistakes when attempting to communicate online.

But that doesn’t have to happen to you!

When you know what your goals are, how to use these new online tools, understand the rules of social media use, and respect the online community, you stand a much greater chance of succeeding in the social media world.

What many school administrators don’t realize about social media use is that social media is not really about pumping your community with announcements and press releases. Instead, it’s about finding out what your community really wants and then using social media sites to deliver that information in a way that is ideal for your parents, teachers and students.

I know all this, because…

I’ve been working with schools using social media as a communication tool for over 2 years!

In that time, I’ve developed simple foolproof ’strategies’ for succeeding with social media use in the schools. And best of all, I’ve laid out the information I’ve gained in a way that is down to earth, easy to understand, and even easier to execute.

I’ve compiled all my knowledge into an easy to follow, six-module course called “The Social Media Schools Master Course.”

This information is guaranteed to teach you everything you need to know about communicating with your community through sites like Facebook and Twitter and is designed to greatly reduce the risk that parents, teachers, students and community members will turn on you because you didn’t understand “the rules” that govern these new online tools.

I know that’s a bold promise and it might sound a little “over the top” …but it’s true, and I can back up every word.

LISTEN: There are 3 essential things you need to know about social media use for your school:

1. Which social media sites you use

2. How to go about using these new online tools to communicate with the parents, teachers, and students in your community

3. How to gain the trust and credibility of your community by listening to what they want… and then delivering it to them!

The Social Media Schools Master Course” covers all of this, and a lot more. And when you get into it, you’ll be BLOWN AWAY with how simple it really is to use these new social media tools to communicate, inspire and build relationships with the people in your community.

Here Are Three Good Reasons To Believe Me When I Tell You Social Media Use Can Forever Change The Way You Communicate With The People In Your Community

ONE: Parents, teachers, students and community members are already using social media sites like Facebook and Twitter, so it only makes sense that you would want to use these new sites to network, inspire and stay in touch with the people in your community. I’ve been using and succeeding with social media in my own business for a number of years now… and while I still get excited from a positive social media response, I get even more excited when I can help a school or small business succeed with these new online tools as well!

TWO: Over the past three months, over 1,857 people have downloaded my Social Media Schools Education & Technology Manifesto, a 31-page document highlighting my thoughts and ideas on the future of social media use in the schools. This document is based on my last two years of work and research with schools currently using social media and Internet technologies to communicate with their local community members.

THREE: I’m the only person in the social media world with a down to earth, easy to understand, and step-by-step guide to social media use aimed at school administrators looking to communicate and inspire their local communities.

The bottom line is this:

* If you’ve attempted to use social media in the past and didn’t get the kind of feedback you were hoping for, the information I have available for you in The Social Media Schools Master Course will work for you.

* If you are totally new to social media and have no idea how to plan, prepare for, or execute a social media campaign for your school, The Social Media Schools Master Course is for you.

* If you’re thinking about using social media in your school and you want to make sure you start out on the right foot, this Course is for you.

Just check out what some of my readers are saying about the information I make available in “The Social Media Schools Master Course”:

Your information has been a huge help for me – a beginning social media user. The information I have received has been invaluable, not only in preparation, but in building my confidence to a level where I know I can use social media sites like Facebook and Twitter with gusto. Your willingness to personally respond to my questions has led me to view you and your course as one of my most important social media resources for schools looking to use these new online communication tools.

Christopher Cunningham

In “The Social Media Schools Master Course” I will teach you my time-tested strategies for social media success.

Of course, I also provide step-by-step instructions on every step of the social media process. So, you’ll have complete peace of mind knowing that once you create your various social media accounts and start interacting with the parents, teachers and students in your community, you will not only know what you are doing, but what you should expect along the way.

Now that I have actually had an opportunity to put your wisdom to use in my school, I can say that all the information you have given is useful. In particular the information on what type of material our school should and should not share was extremely helpful. Our school’s success online has been in large part due to your helpful information! In fact, I was just mentioning your site to a co-worker of mine who is totally new to Facebook. I told her she should check it out because your information is very good and practical. Us newbies need people like you!

Coraline Garrett

This information has helped countless schools around the world succeed with social media use… and I know it will work for you too!

The reason you are going to like “The Social Media Schools Master Course” so much is simple:

The Information Works!

…and there’s nothing like it available. Not in bookstores, at Amazon.com, or even on the Internet.

See, what most schools don’t realize is that using sites like Facebook and Twitter is actually very simple. You just need to know what to do, how to do it, and what to expect once you do finally start to use these new online tools in your community.

Even if you’re a total beginner and haven’t got a clue where to start, don’t fret. When I started using social media to communicate with my clients and business prospects I had to start at the very beginning, just like you. I made a lot of mistakes, got some negative feedback from my followers, and had I known then what I know now, my first few months of social media use would have been so much more enjoyable.

But you don’t have to make the same mistakes I did… because the information I have for you here will ensure you don’t make those same mistakes.

Here’s Exactly What You Get In
The Social Media Schools Master Course

The foundation of the Social Media Schools Master Course program are the interactive modules. There are six (6) modules in all, broken up into carefully-paced multimedia lessons. You’ll learn from step-by-step text, audio and video content. In no time you’ll be using social media sites like Facebook and Twitter to better communicate with your community.

(Note: These core modules are just a small part of the overall system. Keep reading to learn more…)

MODULE 1: How To Set-Up and Optimize Your Social Media Accounts For Explosive Growth From Day One

Module One covers account creation and customization. This is step-by-step guidance for people absolutely new to social media and also for people who already have social media accounts, but want to take those accounts to the next level.

This module gets you started on the right foot and makes sure you begin your social media journey with a SOLID FOUNDATION. (WARNING: Making mistakes at this stage is a guaranteed way to severely limit your social media success!)

In this module I reveal:

  • How to set up a Facebook and Twitter Profile in ten minutes flat (including how to choose a good username and profile picture).
  • Share the major differences between Pages, Profiles and Groups on Facebook and help you select which of these you need to create for your school.
  • Help you create a custom Twitter background.
  • Plus, the one action you must take to dramatically improve the credibility of your school in the eyes of your community.

MODULE 2: Why Listening Is So Important And How To Magnetically Attract New Devoted Friends, Fans, And Followers

Discover the core fundamental principles that go into communicating with your online friends, fans and followers.

You’ll learn how to create great content, plus “how to” listen to your community and interpret their feedback. These two skills are of utmost importance for social media success. The skills learned in this module are something you MUST develop if you REALLY want to succeed with social media use in your school.

In this module, you’ll learn:

  • What kind of content other schools are posting online… and what you can learn from this.
  • What type of content you should and should not be posting to your social media profiles.
  • A secret technique for social media success that few schools know about.
  • How to listen to your community, interpret their feedback and find out what kind of information they really want to get from you.

MODULE 3: How To Find People To Connect With Online And How To Get Your Community Excited About The Fact That Your School Has Joined The Social Media Revolution

In Module 3 you’ll master the core techniques used to build social media followers and connect with people in your local community. After all, a social media account with no friends, fans or followers is useless… so in this module I walk you through the process of finding parents, teachers, students and community members using these various social networking websites and instruct you on what is needed to get these people excited about your school’s social media use. In this module you’ll see…

  • How easy it is to attract hundreds of new followers in a matter of hours.
  • How to leverage traditional marketing and attract a horde of new fans to your school.
  • Which online techniques you should and should not use to get new followers.
  • And you’ll revel in an Internet secret used to get other people to help spread the word about your school!

MODULE 4: Super-Advanced Techniques For The Daily Management Of Your Social Media Accounts

These are what I call high-leverage strategies and tactics for social media success. In this module I take you by the hand and walk you through the process required to succeed in the world of social media. I show you what needs to be done on a daily basis to keep your social media accounts up and running… and give you some super easy tips and tricks for making the management of your social media profiles even easier.

In no time at all, you’ll know:

  • How to manage your social media accounts on a daily basis.
  • How often you need to be posting to Twitter, Facebook and other social media websites.
  • What steps need to be taken to run all your social media profiles in less than 15 minutes a day.
  • Plus, the key component behind every successful social media school (hint: it has a lot more to do with your ability to make friends than any technical tricks)

MODULE 5: Putting Your Social Media Accounts On Autopilot (Or, “How to Work Less and Play More“)

Once you get past the basics of social media use, this is where you start taking your online networking to the next level by leveraging tools, plug-ins and applications that not only help to automate the work you’re doing, but speed up and monitor your social media use. When you implement these techniques your fan base will grow MASSIVELY, and you’ll be working less and less to get these remarkable results.

These are the strategies that can turn you from an average school using social media with a few hundred followers, to an A-List social media school with thousands of fans and a high-level of trust and credibility within your community.

You’ll quickly become an expert in…

  • How to use free plug-ins and applications to cross post between your school’s website, Twitter and Facebook accounts.
  • How to put your email newsletter on autopilot.
  • How to track and follow what other online users are saying about you, your teachers, staff and school.
  • Plus, the biggest Twitter secret almost no one knows about that could have a gigantic impact on your social media success both now and in the future!

MODULE 6: Advanced Techniques For Social Media Success In Your School

This is all about Exponential Growth and the Freedom that goes along with successfully using social media to leverage the work you do within your school.

This is where you will learn:

  • How to use social media to build a huge LIST of students, parents, teachers, staff and community members who work for you to help spread the message about your school and the good work you and your staff are doing.
  • The importance of having an email list and how you should be using your social media and email contacts to build trust and credibility in your community.
  • How to create a private Twitter and/or Facebook Group just for school officials.
  • And finally, you end your training with a presentation of my complete “framework” for successful social media use. This is a multi-step chronology that takes you from Zero to Hero and summarizes what you need to do to succeed online in very clear and simple steps, putting all the pieces together from the previous modules.
The core six modules presented here are all included with your purchase of The Social Media Schools Master Course and are designed to get you up to speed on everything you need to know to successfully communicate with your parents, teachers and students using the two major social networking site for schools — Facebook and Twitter.

Plus You’ll Get These Limited Time Bonuses FREE When You Sign Up Today!

  • Each of the six modules contain a series of articles and videos broken down into chunks of no more than 15 minutes each, which allows for easy digestion and implementation. Each video presentation is 100% original content based on two years of intensive research, experience, trial and error. You’ll see first hand demonstrations from my desktop and get an inside look at my personal social media profiles (You should know…This is the fastest way to learn about how to use social media).
  • The videos are available to stream online as Flash video presentations, which work on Windows or Mac computers, or you can download the raw video files to watch on your computer or portable device like an iPhone or iPod if you don’t have a good Internet connection.
  • Audio-only MP3s are available as well, so you can listen to the information on the run, during exercise, on public transport or driving in the car.
  • Each module also contains an action-focused task sheet formatted as a printable PDF, which is a checklist of activities you need to perform in order to get real outcomes (Think of the time and cost savings you’ll experience). The task sheets are very specific and give you a strategic breakdown and practical instructions on what you need to get done and how to get it finished as fast as humanly possible.
  • And finally, I give you access to private forums that are for my Social Media Schools Master Course members only. These forums are a great opportunity to network, support and get assistance from other school officials and institutions who are motivated to succeed online with the use of social media. Additionally, this is yet another way to get in touch with me that only my Master Course students have access to, 24 hours a day.

Click here to get access to this material now

And what’s really great is that…

You Can Be Absorbing This Amazing Social Media Information Right Away And Begin Implementing It Now So You’ll Be Ready To Go For the 2009-2010 School Year

All you need to do is sign up now. When I receive your order, I’ll send you an email detailing the steps you’ll need to take in order to get started.

Accessing the information in “The Social Media Schools Master Course” is a real snap. All you need is a computer with Internet access. The audio, videos and articles in the course work perfectly with both MAC and PC computers.

There is no better time to get started with social media in your school!

Ordering Is Safe, Easy, And Secure

As I said earlier, place your order right now and you’ll be benefiting from this information almost immediately.

The way it works is simple and fast.

Click one of the red links (like this one: order now) or one of the big “Order Now” buttons and you’ll be taken to my 100% secure order page.

As soon as your order is processed (takes about 30 seconds), you’ll be sent an email welcoming you to the course. The details on how to access the member’s area and the first module of The Social Media Schools Master Course will be sent to you at that time.

Click here to order now and begin experiencing the benefits of social media use in your school

Do You Need To Be A Tech Person Or Have Certain Skills?

In The Social Media Schools Master Course I presume you don’t have much more than a basic understanding of the Internet. The fact that you are on this website right now, reading this letter, proves that you have enough skills to succeed with this course. As long as you can read email, click links, watch videos and know the basics of Internet browsing, you can be successful with this course.

Most of the steps I ask you to perform in the Social Media Schools Master Course can be completed by someone with little to no online experience. My system is deliberately simple, so you don’t need to know much about technology, and you don’t need any special online skills to get through my course. If you can use a word processor or navigate your way around the Internet, then making your way through The Social Media Schools Master Course won’t be a problem.

When Does The Course Start?

You can access the content inside the Social Media Schools Master Course as soon as you register! As soon as you receive your registration confirmation email you will be able to log into the Member’s area of SocialMediaSchools.com and access everything listed above and begin using these new online tools in your school.

How Much Time And Work Is Required?

The course has been designed to be extremely simple. It will NOT take over your life or your job within the school. The information presented inside the course has been put together in such a way that you can work through the material at your own pace. Go as fast or as slow as you please.

Just start at the top of either the Facebook or Twitter modules and work your way down – one article at a time. If you want to hurry on through the course material so as to get your school up to speed that much quicker, you are more than welcome to do so. However, if you are busy and have a lot on your plate, it’s fine if you choose to take things slowly and digest the material at your own pace.

But by the end of the course, you will be up to speed on everything you need to know to successfully launch a Twitter and Facebook campaign in your school.

Obviously, this can happen very quickly if you perform the action steps I describe for you in the course. But if you are rushed for time, it’s fine if you choose to space out the work between your current commitments. Either way, just set aside a few minutes each week for concentrated effort and you will get results.

How fast you get your school’s social media accounts up and running is entirely up to you. However, I promise you that my course will give you the exact steps needed to successfully communicate with your community using social media sites like Facebook and Twitter.

My Promise To You

“The Social Media Schools Master Course” took over two years to create and it’s available to you now for only $397. I’ve worked incredibly hard to put this information together for you and I know you’ll be thrilled with how fast, fun, and easy it is to use social media as a communication tool between your school and your parents, teachers and students.

I’m so confident you’ll love it that I’m offering the following guarantee:

Because I’m so sure you’ll find value in The Social Media Schools Master Course and because I don’t want you to worry about feeling ripped off, I’m offering a 100% money-back guarantee, which will be immediate, hassle-free, and with no questions asked.

You heard me correctly. If you take the information I’ve made available inside the Social Media Schools Master Course, try it, and aren’t absolutely thrilled with the resources I’ve made available to you, just let me know and I’ll give you a full refund with no questions asked.

The last thing I want is for people to join The Social Media Schools Master Course and not feel like they got true value. That being said, I totally stand by my program and it comes with a No Quibbles Money-Back-Guarantee.

Here’s how it works:

You can join The Social Media Schools Master Course, absorb all the information and download all the audio and video bonuses and really put the program through its paces. After you’ve done all this, you can cancel any time during the first 30 days and I’ll refund your entire investment, no questions asked.

I invite you to join The Social Media Schools Master Course now and see for yourself how powerful this information really is. You have absolutely nothing to risk… and everything to gain!

The Fastest Way To Social Media Success In Your School

By now, I’m sure you can see that The Social Media Schools Master Course leaves NO stone unturned. It’s not only the largest social media mentoring program for schools on the web, but also the most comprehensive.

You get direct access to a social media mentor who has actually done what you want to do. You get easy-to-follow lessons that show you just how simple it is to take action. You get video and audio to aid you in your learning process. And best of all, the whole program costs you a fraction of what it would cost to mail out letters to your parents, teachers and students!

Plus, once you see how much time you’ll be saving and how easy it is, you’ll wonder why you waited so long to get started.

I can’t wait to start working with you.

Here’s to your social media success!

Darren Alff – Social Media Schools

PS — The bottom line is this. Join The Social Media Schools Master Course today and get access to the exact same mindset, systems, tools and strategies that allow myself and countless schools around the world to run social media sites like Facebook and Twitter in less than 15 minutes a day.

PLUS – you’ll get tons of extras like the Bonus Resources and access to my Members Only Forum – a huge value.

And If you don’t like the program for any reason, just let me know in the first 30 days and I’ll refund everything you paid.

Why not just give it a try? Get started now and join me in The Social Media Schools Master Course. I’ll see you on the other side in the Private Members’ Area!

PPS – What are you waiting for? The 2009-2010 school year is here… and there couldn’t be a better time to start using social media in your school!

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