The last time I checked, the more clients a business had, the more money they made. And money (correct me if I’m wrong) is a good thing. We all need it in order to keep doing our jobs… and we all need it in order to survive. So, if you understand that more money can [...]
Over the past several days, Twitter has rolled out a new feature that will allow you to search for other Twitter users in your immediate area. This is huge news for schools and other such local business entities because it allows you to narrow down your communication efforts and specifically target the individuals in your [...]
Every once and a while I will get an email from someone telling me that I spelled a word incorrectly or that I failed to punctuated a sentence properly. Sometimes my grammar is just way off – I’ll admit it. Of course, I understand that coming from an educational background, we should do our best [...]
Let’s face it! This whole social media thing can be a bit scary for school administrators. In the past, information from the schools was sent as a one-way message from administrators to parents, teachers and community members. But now, with the onslaught of new interactive tools such as Facebook and Twitter, suddenly your school’s parents, [...]
For many school administrators and education officials, the Internet (and especially social media) is an entirely unknown world. However, most school officials know that these new tools need to be put to good use. But the question I’m often asked is, “How exactly?” For the past two years I’ve been working with schools around the [...]
Is social media making you lonely? Do you not have as many friends as you’d like? Got only a handful of fans on Facebook and just a few followers on Twitter? You might be thinking to yourself, “What am I doing wrong?” Today I’d like to address that question and maybe, just maybe, make you [...]
