Don't even THINK about using sites like FACEBOOK and TWITTER in your small business or school until you've

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Why Spelling And Grammar Don’t Matter

Every once and a while I will get an email from someone telling me that I spelled a word incorrectly or that I failed to punctuated a sentence properly. Sometimes my grammar is just way off – I’ll admit it.

Of course, I understand that coming from an educational background, we should do our best to emphasize correct spelling, grammar and punctuation. But the truth is, these things simply don’t matter as much when it comes to social media use.

When you are using Twitter (for example) and you only have 140 characters to spit out a message, you sometimes have to use abbreviations and tricky word cheats in order to get your message across. In the world of social networking, this is perfectly fine! And yet, some people still get caught up on these tiny mistakes.

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Don't even THINK about using sites like FACEBOOK and TWITTER in your small business or school until you've

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Your Backstage Pass To Twitter

Earlier this week I emailed you about a cool FREE report my friend Laura created to help you understand how NOT TO USE TWITTER in your organization.

If you did not get that free report, you can still download it here:

Why Being an “Expert” is Making You Useless on Twitter

Laura also just recently did a live webinar during which she discussed how she used Twitter to build a successful 6-figure business for herself.

This is important because SCHOOLS ARE BUSINESSES and the techniques she used can be used by educational institutions as well.

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Don't even THINK about using sites like FACEBOOK and TWITTER in your small business or school until you've

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Free Twitter Report

This is just a quick note to tell you about a cool FREE report that has been created to help you succeed on Twitter.

Grab it here: Free Twitter Success Report

The report is called “Why Being An Expert Is Making You Useless On Twitter“.

It was written by a friend of mine (named Laura) who works with small business owners and helps them succeed in the world of social media, but I think a lot of the information inside the report is relevant to schools, parents, teachers and students as well. After all, a school is a business… right?

The report basically talks about how remaining TOO SERIOUS and PROFESSIONAL is actually working against you – which is something many schools are guilty of.

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Don't even THINK about using sites like FACEBOOK and TWITTER in your small business or school until you've

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Are Your Kids Waiting For Superman?

Every January, in the snow covered hills of Park City, Utah, the infamous Sundance Film Festival takes over and artists from around the world flock to the city’s Main Street in order to take in the most creative and thought-provoking films of the year.

This year, a documentary film titled “Waiting For Superman” was featured and nominated for the Grand Jury Prize in the documentary category at the 2010 Sundance Film Festival.

The movie, directed by award-winning filmmaker Davis Guggenheim, is about how America’s education system is failing to educate our children. The film follows five families from different parts of the United States as they do their try their hardest to give their children the best education they possibly can. Sadly, Guggenheim believes that our education system is not doing justice to out children… and for this reason, he has pulled his own children out of public school and enlisted them in a private school where they can be adequately challenged.

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Don't even THINK about using sites like FACEBOOK and TWITTER in your small business or school until you've

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Stop Worrying About Making Social Media Mistakes And Start Taking Action

Let’s face it! This whole social media thing can be a bit scary for school administrators.

In the past, information from the schools was sent as a one-way message from administrators to parents, teachers and community members. But now, with the onslaught of new interactive tools such as Facebook and Twitter, suddenly your school’s parents, teachers, students, and community members have a voice. Not only can they receive your messages, but they can talk back! And not only can they talk back, but they can share their message with the entire world in just a matter of seconds.

Many schools understand that social media is important, but they’re still afraid to take the leap. They think that before they get started they’ve got to have canned responses to each and every possible question that might come their way. They’re afraid of what their community might think or say, so they waste months trying to create backup plans and policies before making the leap.

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Don't even THINK about using sites like FACEBOOK and TWITTER in your small business or school until you've

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How Schools Can Use Social Media To Attract New Students And Make More Money

The last time I checked, the more students a school had, the more money they made. And money (correct me if I’m wrong) is a good thing. We all need it in order to keep doing our jobs… and we all need it in order to survive.

So, if you understand that more money can come as the result of having more students in your school, the question then becomes, “How do you attract more students?”

Based on my experiences, the best way to do this is through the creation of social proof.

Social proof is something one creates in order to prove to others that what he or she says or does is worth paying attention to. In short, it’s a way of building yourself up so that you can sway the actions of a large group of people.

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