While this video is funny and may have encouraged you to read on, it’s not exactly the disaster I’m talking about. Think Columbine High School shooting! What matters most in these situations is Communication.

I here more excuses from people about why they haven’t “joined the conversation”.  So I wanted to point out yet another good reason to start building your network of followers on facebook and Twitter.  Being Prepared for the worst.

How many times do we here on the news when any kind of disaster strikes that lack of  communication has the community in an outrage. Having a well established line of communication to your customers and your community can be the difference between life and death or success and failure.

Getting the word out to your network of followers is easier than ever with our new world of Social Media. So stop the dawdling and get yourself in the game today. Head over here and learn how the Social Media Schools Master Course can get you up and running fast!

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1. You’re an authority on a topic their interested in.
2. You’re an interesting conversationalist.
3. You’re funny.

While it would be nice to be all three, it just isn’t likely. When it comes to Social Media the only one on the list above that matters is number 1! You must be an authority on the topic or topics you make your living at. Even then getting people to follow you on a consistent basis can be a difficult task. Follow these simple guidelines and you’ll have more followers (and more customer) than you’ll know what to do with.

Be Clear and Concise

You may be an authority on your topic but if you’re not clear and tend to ramble, you’ll lose your audience fast. Before publishing, ask a friend or relative to read your content and then have them relay your main ideas back to you as they understand it. You may be surprised at what you here.

Know Your Facts

You may be an authority but even the pro can get it wrong. So be sure to check your facts.  Nothing will lose your followers faster than when they find out your wrong! They will then post that fact in as many places as possible to make them look smarter to those around them.

Be Objective

Keep emotion out of it. Emotion can tend to cloud your judgment and in will come through in your writing. If your followers feel you can’t be objective they’ll stop listening.

Above all, Provide VALUE!

You can be all of the things above, but without adding value in some form, it’s all for nothing. Weather it be information value, discount value or entertainment value doesn’t matter. Without VALUE nobody will stick around

Remember these few simple to follow tips on posting to your social media accounts and your followers will be around for a long time.

To your social media success!

Steve & Beneta Nelson

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We are so busy getting ready to relaunch Social Media Schools with a cool set of new tools that I had forgotten some of my own philosophies:

1. Social Media is as much about listening as it is about spreading the word.
2. Give your followers valuable content that they can actually use.
3. Give back to those in need.

I started thinking about what Memorial Day was all about! How so many have given so much so that you and I can enjoy all the freedoms that America has to offer. Then it hit me: Listen, Valuable Content & Give Back!

So here’s the deal. We are running a GIVE BACK contest that incorporates these three philosophies:

1. Listen – I want to hear what YOU have done recently, or plan to do, to give back to those in need.
2. Valuable Content – The TOP 5 ideas to give back get LIFETIME FREE membership access to Social Media School’s Members area (now that’s valuable content).
3. Give Back – We gave a donation to St. Jude Children’s Hospital (Yes this is a click-able link )

It’s my hope that this contest will inspire you to think about how your using Social Media. To think about what kind of  message your sending. Is it creating value for your followers? Are you listening?

The contest ends on June 15th at 12 noon sharp! I want you all to think about what would mean the most coming from YOU! It doesn’t have to be cash donations, time is just as important. Post your entries as comments to this post. Who knows, you might just change the world!

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