Logan Lenz is the Founder and President of Endagon Innovations, a web 2.0 marketing firm located throughout Florida. Having started the company during the MySpace days consulting for bands, he has managed to be on the cusp of all things social on the web before the term "social media" was even coined. Throughout Logan's social media journey, he and Endagon has worked with everybody from Fortune 500 companies to small mom-and-pop shops across the country. Lenz's core values are based around using personalization online to improve a company's customer service processes and overall level of engagement. "Without trust and loyalty in tact, you'll never create lasting worthwhile relationships with your customers."