How Schools Can Use Social Media To Attract New Students And Make More Money

The last time I checked, the more students a school had, the more money they made. And money (correct me if I’m wrong) is a good thing. We all need it in order to keep doing our jobs… and we all need it in order to survive.

So, if you understand that more money can come as the result of having more students in your school, the question then becomes, “How do you attract more students?”

Based on my experiences, the best way to do this is through the creation of social proof.

Social proof is something one creates in order to prove to others that what he or she says or does is worth paying attention to. In short, it’s a way of building yourself up so that you can sway the actions of a large group of people.

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Here’s Your Chance To Use Social Media In Your School And Save $100

The Social Media Schools Master Course training modules are now complete! The 6 modules of the course are designed to quickly and easily walk you through the process of using social media in your school as a marketing, promotion, and communication tool.

If you are serious about succeeding with social media use in your school, I’ve arranged a special, one-time only discount of $100 if you register for the course before midnight on Tuesday, August 18th. But if you wait and order after this date, the price will go up!

As an added bonus… and because I’m so sure you’ll be able to quickly and easily implement the information I’ve made available to you inside the Social Media Schools Master Course… (and because I don’t want you to worry about feeling ripped off) I’m offering a 100% money-back guarantee, which will be immediate, hassle-free, and with no questions asked. If you take the information I’ve made available inside the Social Media Schools Master Course, try it, and aren’t absolutely thrilled with the resources I’ve made available to you, just let me know and I’ll give you a full refund with no questions asked.

What are you waiting for? The 2009-2010 school year is here… and there couldn’t be a better time to start using social media in your school!

Click here to learn more and/or register now for the Social Media Schools Master Course.

4 Major Mistakes Your School Might Be Making With Social Media… And What You Can Do About It

For many school administrators and education officials, the Internet (and especially social media) is an entirely unknown world. However, most school officials know that these new tools need to be put to good use. But the question I’m often asked is, “How exactly?”

For the past two years I’ve been working with schools around the world to tackle this very question… and I’ve created The Social Media Schools Master Course for those schools wishing to quickly and easily start using social media (without making the mistakes so many schools have made in the past).

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Why Don’t You Have More Friends?

Is social media making you lonely? Do you not have as many friends as you’d like? Got only a handful of fans on Facebook and just a few followers on Twitter?

You might be thinking to yourself, “What am I doing wrong?”

Today I’d like to address that question and maybe, just maybe, make you a few more friends in the process.
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Why It’s Smart To Link To Other Websites

Have you ever heard that it was bad to link to other websites? That by doing so you were essentially sending your readers away from your own website, off to another place where they may never return from?

Keeping website readers on your own site incredibly important. The longer they stay on your site, the more information they receive, the more likely you are to produce a sale (gain a new student), and the better your overall conversion rates will be.

But linking out to another website and sending traffic away from your own site is not always a bad idea. In fact, in some cases, it’s an excellent strategy for growing your school’s online presence.

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A Lesson For Schools – Social Media Is Like A Party

The video at the end of this article shows Internet marketing guru, Perry Belcher, explaining how he uses social media to attract new clients and make more money.

While the video is targeted at small business owners looking to use social media as a means of increasing sales, there is a lot in the video that schools can use as well.

The main point Perry is making in the video is that you need to treat social media as though it were a party. Each of the various social networking sites (i.e. Facebook, Twitter, LinkedIn, YouTube, Flickr, etc) are a different online party. And when you go to a party, you don’t want to show up and immediately start talking about yourself.

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