When it comes to social media, headlines are important. Very important! And with sites like Facebook and Twitter, where the messages you send to your community are both short and sweet, headlines become ever more vital. The better your headline… The better your chances of driving your readers back to your website. The better your [...]
Do you remember the old days when myspace.com was just getting started? Most of the people who used it were 11 to 15 years old, but adults and especially businesses stayed away from this new social media and networking. Of course, times have changed and with it came new forms of social media including Facebook [...]
The last time I checked, the more clients a business had, the more money they made. And money (correct me if I’m wrong) is a good thing. We all need it in order to keep doing our jobs… and we all need it in order to survive. So, if you understand that more money can [...]
Over the past several days, Twitter has rolled out a new feature that will allow you to search for other Twitter users in your immediate area. This is huge news for schools and other such local business entities because it allows you to narrow down your communication efforts and specifically target the individuals in your [...]
Every once and a while I will get an email from someone telling me that I spelled a word incorrectly or that I failed to punctuated a sentence properly. Sometimes my grammar is just way off – I’ll admit it. Of course, I understand that coming from an educational background, we should do our best [...]
Let’s face it! This whole social media thing can be a bit scary for school administrators. In the past, information from the schools was sent as a one-way message from administrators to parents, teachers and community members. But now, with the onslaught of new interactive tools such as Facebook and Twitter, suddenly your school’s parents, [...]
