Summarizing The FinalSite Social Media Webinar
On Monday I attended the FinalSite webinar where Lorrie Jackson and Rob DiMartino shared how the Lausanne Collegiate School in Memphis, Tennessee are using social media to keep parents, teachers and students informed about school events.
The webinar began with a PowerPoint presentation by Ms. Jackson, the Director of Marketing & Communications at Lausanne, who spent much of the time discussing the use of Facebook as a communication tool between the school administration and the school community.
The following are just some of the highlights from the FinalSite event:
Interact With Your Community Where They Already Interact
Ms. Jackson urged educators to start participating in social media because the parents, teachers and students are already using social media to interact with one another. In the past schools had to search out their communities, market to them, and pull them together. But with social media, this all happens for you… almost automatically!



