Archive for 'Ideas'

Free Twitter Report

Why Being An Expert On Twitter is Making You Useless

This is just a quick note to tell you about a cool FREE report that has been created to help you succeed on Twitter.

Grab it here: Free Twitter Success Report

The report is called “Why Being An Expert Is Making You Useless On Twitter“.

It was written by a friend of mine (named Laura) who works with small business owners and helps them succeed in the world of social media, but I think a lot of the information inside the report is relevant to schools, parents, teachers and students as well. After all, a school is a business… right?

The report basically talks about how remaining TOO SERIOUS and PROFESSIONAL is actually working against you – which is something many schools are guilty of.


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How Schools Can Use Social Media To Attract New Students And Make More Money

The last time I checked, the more students a school had, the more money they made. And money (correct me if I’m wrong) is a good thing. We all need it in order to keep doing our jobs… and we all need it in order to survive.

So, if you understand that more money can come as the result of having more students in your school, the question then becomes, “How do you attract more students?”

Based on my experiences, the best way to do this is through the creation of social proof.

Social proof is something one creates in order to prove to others that what he or she says or does is worth paying attention to. In short, it’s a way of building yourself up so that you can sway the actions of a large group of people.


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4 Major Mistakes Your School Might Be Making With Social Media… And What You Can Do About It

For many school administrators and education officials, the Internet (and especially social media) is an entirely unknown world. However, most school officials know that these new tools need to be put to good use. But the question I’m often asked is, “How exactly?”

For the past two years I’ve been working with schools around the world to tackle this very question… and I’ve created The Social Media Schools Master Course for those schools wishing to quickly and easily start using social media (without making the mistakes so many schools have made in the past).


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Schools Using Social Media To Communicate And Educate

When it comes to schools using social media, there are two main areas of discussion.

  1. The first is that of communication; where social media is used as a tool for school administrators to communicate with parents, teachers, students and community members. In turn, these new online tools are also used as a way for parents, teachers, students and community members to voice their views and opinions back to school administrators and education officials.
  2. The second area of discussion is that of education, where social media is taught and used in the classroom as a platform for sharing, learning, and growing.

The first area of concern (communication) is a no-brainer. Of course your school should be using social media sites like Facebook, Twitter, YouTube and Flickr to keep in touch and communicate with the people in your “tribe”. Social media sites such as these are a great tool for school officials to have. The tools are free, easy to use, can be run by a single person within your organization, and best of all – your parents, teachers and students are already using these services.


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Today’s Students – A Vision Of The Future

Today’s students don’t learn, act, or live the way students of the past did. They watch more TV, read fewer books, interact with people around the world on a daily basis, and come out of college with an average of $20,000 in debt.

Many believe that our education system is antiquated, and that the rapid growth of the Internet and social media sites like Facebook are finally making some educators realize just how much our education system needs a massive overhaul. 

To get a better idea of what today’s students lives are like, watch the video below:


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25 Wild Ideas For Your School District

Seth Godin’s Alternative MBA students were asked to come up with a list of business ideas. Each student (there are 9 of them) came up with 111 ideas and posted the ideas for free on their blog. The point of this was to show that, as they put it, “Ideas are a dime a dozen. The money is in the execution.”

It’s an important lesson… and especially important to our mission here at SocialMediaSchools.com. What this means for our schools is that nothing is going to change until some of our schools step up and act on the ideas we are discussing here on the site. Our schools need to build up some courage, sign up for these various social media websites, and start interacting with their communities online.

Of course, some schools will receive criticizm for their online actions… and others will have great success. But we won’t learn a thing until we start to act!

Now, the 999 ideas these students came up with don’t all have to do with education and schools, but many of them do.


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