Why Do People Listen to You?

Good Question! What most people fail to realize is that the public will only listen for three reasons:

1. You’re an authority on a topic their interested in.
2. You’re an interesting conversationalist.
3. You’re funny.

While it would be nice to be all three, it just isn’t likely. When it comes to Social Media the only one on the list above that matters is number 1! You must be an authority on the topic or topics you make your living at. Even then getting people to follow you on a consistent basis can be a difficult task. Follow these simple guidelines and you’ll have more followers (and more customer) than you’ll know what to do with.

Be Clear and Concise

You may be an authority on your topic but if you’re not clear and tend to ramble, you’ll lose your audience fast. Before publishing, ask a friend or relative to read your content and then have them relay your main ideas back to you as they understand it. You may be surprised at what you here.

Know Your Facts

You may be an authority but even the pro can get it wrong. So be sure to check your facts.  Nothing will lose your followers faster than when they find out your wrong! They will then post that fact in as many places as possible to make them look smarter to those around them.

Be Objective

Keep emotion out of it. Emotion can tend to cloud your judgment and in will come through in your writing. If your followers feel you can’t be objective they’ll stop listening.

Above all, Provide VALUE!

You can be all of the things above, but without adding value in some form, it’s all for nothing. Weather it be information value, discount value or entertainment value doesn’t matter. Without VALUE nobody will stick around

Remember these few simple to follow tips on posting to your social media accounts and your followers will be around for a long time.

To your social media success!

Steve & Beneta Nelson

How Small Business Can Use Social Media to Attract New Clients

The last time I checked, the more clients a business had, the more money they made. And money (correct me if I’m wrong) is a good thing. We all need it in order to keep doing our jobs… and we all need it in order to survive.

So, if you understand that more money can come as the result of having more clients in your business, the question then becomes, “How do you attract more clients?”

Based on my experiences, the best way to do this is through the creation of social proof.

Social proof is something one creates in order to prove to others that what he or she says or does is worth paying attention to. In short, it’s a way of building yourself up so that you can sway the actions of a large group of people.

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Should Your School Allow Facebook Wall Posts From Fans

When you sign up for a Fan Page with Facebook.com, you have a number of options in regards to who can and can not contribute to your Page. Many schools have trouble determining what settings should be used here and whether or not they want to allows their Fans to directly contribute to their school’s Facebook Page. Based on the email below, this is obviously an issue some schools are dealing with.

I notice that some schools have Facebook pages that do not allow for wall posts while others do. I wonder what your perspective is on schools allowing for wall posts versus not.

Any tips you can share, I’d really appreciate it!!

Kristin Harrison

My response here is relatively simple: The ultimate goal for your school should be to open up the permissions as much as possible, so that eventually you are allowing your Fans to post new content, comment, and leave feedback on your school’s Facebook Fan Page.

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Using Google Alerts To Monitor Your School Online

Do you know what people on the Internet are saying about you, your teachers, your school, your administrators, your staff members or your students?

You can! And it’s incredibly easy to do using a free service called “Google Alerts.”

Google Alerts is a simple service provided by Google.com that you can use to monitor what people are saying about you and your institution… and respond if necessary.

Once you set up a Google account and create alerts for you and your school you will then get daily or weekly email notices every time you or your school is mentioned online. That means that every time someone writes your name on a website, discusses you in a blog post, shares a comment about your school in a message board or suggests something about one of your teachers, administrators or students, you can know about it… almost instantaneously!

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102 Killer Headlines For Social Media Use

When it comes to social media, headlines are important. Very important!

And with sites like Facebook and Twitter, where the messages you send to your community are both short and sweet, headlines become ever more vital.

The parents, teachers, and students in your community don’t have a lot of time to spare these days, so they take extra precautions when deciding what they spend their time reading and absorbing. That’s why having a headline that grabs them is so incredibly important.

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4 Major Mistakes Your School Might Be Making With Social Media… And What You Can Do About It

For many school administrators and education officials, the Internet (and especially social media) is an entirely unknown world. However, most school officials know that these new tools need to be put to good use. But the question I’m often asked is, “How exactly?”

For the past two years I’ve been working with schools around the world to tackle this very question… and I’ve created The Social Media Schools Master Course for those schools wishing to quickly and easily start using social media (without making the mistakes so many schools have made in the past).

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