Archive for 'General'

When Disaster Strikes! What Matters Most?

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While this video is funny and may have encouraged you to read on, it’s not exactly the disaster I’m talking about. Think Columbine High School shooting! What matters most in these situations is Communication.

I here more excuses from people about why they haven’t “joined the conversation”.  So I wanted to point out yet another good reason to start building your network of followers on facebook and Twitter.  Being Prepared for the worst.
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Why Do People Listen to You?

Good Question! What most people fail to realize is that the public will only listen for three reasons:

  1. You’re an authority on a topic their interested in.
  2. You’re an interesting conversationalist.
  3. You’re funny.

While it would be nice to be all three, it just isn’t likely. When it comes to Social Media the only one on the list above that matters is number 1! You must be an authority on the topic or topics you make your living at. Even then getting people to follow you on a consistent basis can be a difficult task. Follow these simple guidelines and you’ll have more followers (and more customer) than you’ll know what to do with.

Be Clear and Concise

You may be an authority on your topic but if you’re not clear and tend to ramble, you’ll lose your audience fast. Before publishing, ask a friend or relative to read your content and then have them relay your main ideas back to you as they understand it. You may be surprised at what you here.

Know Your Facts

You may be an authority but even the pro can get it wrong. So be sure to check your facts.  Nothing will lose your followers faster than when they find out your wrong! They will then post that fact in as many places as possible to make them look smarter to those around them.

Be Objective

Keep emotion out of it. Emotion can tend to cloud your judgment and in will come through in your writing. If your followers feel you can’t be objective they’ll stop listening.

Above all, Provide VALUE!

You can be all of the things above, but without adding value in some form, it’s all for nothing. Weather it be information value, discount value or entertainment value doesn’t matter. Without VALUE nobody will stick around

Remember these few simple to follow tips on posting to your social media accounts and your followers will be around for a long time.

To your social media success!

Steve & Beneta Nelson

What Have You Given Back Lately? Read On To Win FREE Lifetime Access!

Often times we get caught up in our own world of: “HOW DO I GET MY MESSAGE OUT”! I found myself asking the same question today in the mirror as if I might just answer back (no I’m not crazy).

We are so busy getting ready to relaunch Social Media Schools with a cool set of new tools that I had forgotten some of my own philosophies:

  1. Social Media is as much about listening as it is about spreading the word.
  2. Give your followers valuable content that they can actually use.
  3. Give back to those in need.

I started thinking about what Memorial Day was all about! How so many have given so much so that you and I can enjoy all the freedoms that America has to offer. Then it hit me: Listen, Valuable Content & Give Back!

So here’s the deal. We are running a GIVE BACK contest that incorporates these three philosophies:


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Memorial Day Tidings

I hope this message finds you and yours healthy and happy on this Memorial Day Weekend!

Your Friends Steve & Beneta Nelson

How Small Business Can Use Social Media to Attract New Clients

How Small Business Can Use Social Media to Attract New Clients

The last time I checked, the more clients a business had, the more money they made. And money (correct me if I’m wrong) is a good thing. We all need it in order to keep doing our jobs… and we all need it in order to survive.

So, if you understand that more money can come as the result of having more clients in your business, the question then becomes, “How do you attract more clients?”

Based on my experiences, the best way to do this is through the creation of social proof.

Social proof is something one creates in order to prove to others that what he or she says or does is worth paying attention to. In short, it’s a way of building yourself up so that you can sway the actions of a large group of people.


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Social Media Schools Welcomes Steve & Beneta Nelson

Just a note to all our faithful users that Social Media Schools welcomes a pair of dynamic Marketers to our team.  You will know doubt be interacting with these two fantastic people so don’t be surprised at some of the new developments around here.

Welcome Steve & Beneta!