Logan Lenz is the Founder and President of Endagon Innovations, a web 2.0 marketing firm located throughout Florida. Having started the company during the MySpace days consulting for bands, he has managed to be on the cusp of all things social on the web before the term "social media" was even coined. Throughout Logan's social media journey, he and Endagon has worked with everybody from Fortune 500 companies to small mom-and-pop shops across the country. Lenz's core values are based around using personalization online to improve a company's customer service processes and overall level of engagement. "Without trust and loyalty in tact, you'll never create lasting worthwhile relationships with your customers."
Since all of us have literally watched and have taken part in the growth of Facebook and its creator, Mark Zuckerberg, it’s fun to analyze his timeline. Needless to say, for such a young guy, he’s already done a lot. It really makes you think about what’s in store for him as an entrepreneur in [...]
You’d think now that major news and media outlets and every single celebrity on the planet has a Twitter account, the average American citizen would follow suit. Well, color me surprised (and somewhat depressed as an Internet marketer) because only 8% of the United States actually uses Twitter. This news comes with its pros and [...]
It’s an appropriate thing for us to write about – home schooling. After all, we will be offering educational lessons on social media that any of our students can take from the comfort of their homes (or anywhere for that matter). Hiring home tutors in general, is a great resource to consider in any category [...]
As you will see from the above video, Kimberly Clark’s feminine product company, Kotex, leveraged Pinterest to create a winning marketing campaign. What did they do? Kotex identified 50 women, who were active on Pinterest. They researched what they pinned, how they expressed themselves, and then sent them a box of gifts that was customized [...]
With social media marketing becoming an even bigger part of the standard marketing departments of companies, how are companies adapting to the model internally? Are they communicating the social media initiatives effectively? In the infographic below, you will see the ecosystem of internal social media communication. We hope the graphic is able to benefit you [...]
In today’s digital marketing era, companies aren’t chasing leads anymore. A good content marketing strategy is all that is required to generate buzz and interest in the marketplace. With inbound marketing on the rise, it’s becoming even more important for brands to consider and strategize items like “content schedules” and “diversification” of online inbound marketing [...]
