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The Future of Ad Spend

Marketo recently put together a great content marketing infographic that pits traditional advertising against content marketing in terms of spend and effort. This makes a lot of sense: advertising is…

Recycling Blog Posts

Recycling your blogpost is not about being lazy and spinning your old content. It’s about re-visiting a topic that matters with added value and to continue the dialogue. Perhaps you…

Making the Most Out of User-Generated Content

Like any good content marketer, you are constantly engaging your social media followers through contests, conversational posts, reader polls, and more. And while engagement is its own rewardl, you might…

Creating Awesome Social Media Content

Want to know how to be a successful social media superstar? Well, all you need is – a simple content strategy – content that your followers want to consume and…

Choosing a Hashtag

Over the past month, I have been experimenting with Twitter in my spare time with an overall goal to increase traffic to my sites. In that process, I’ve done a…

How Do I Get More Facebook Likes?

This is a common refrain among brands looking to grow their Facebook presence. They know they should be in the space but they’re not sure whether it’s worth devoting the…

Make the Most Out Of LinkedIn Connections

Be more active on LinkedIn Update your status daily and comment on updates from the companies you follow. Participate in (or start) LinkedIn group discussions weekly. Regularly update your profile…

Getting Weird on Vine

If you’re talking to teens or people in their early 20?s, Vine is an absolute MUST. Get on there and get weird. You’ll be noticed for it. Here’s an infographic…

Understanding Viral Marketing

To say that something has “gone viral” means that a piece of content has been well-received and widely shared. The content itself can be a blog post, an article, a…

Blogging Food Groups

If you know me at all, then you know that I am a fan of marketing analogies. One of my recent favorites is the blogging food groups. Originally coined by…

Timing Posts in Social Media

Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The optimal time to share on each platform may vary…

How To Win on Google+

Here is another great infographic from Gary Vaynerchuk and Vayner Media. This one covers strategies for Google+. Please enjoy!

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    SocialMediaSchools.com is a collaborative effort between our 4 resident Professors; Logan Lenz, Sal Greco, Justin Rondeau and Los Silva.  All of whom are here to offer: "Free Strategies for Effective Social Media Marketing." Our Mission on this si
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