Don't even THINK about using sites like FACEBOOK and TWITTER in your small business or school until you've
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Good Question! What most people fail to realize is that the public will only listen for three reasons:
- You’re an authority on a topic their interested in.
- You’re an interesting conversationalist.
- You’re funny.
While it would be nice to be all three, it just isn’t likely. When it comes to Social Media the only one on the list above that matters is number 1! You must be an authority on the topic or topics you make your living at. Even then getting people to follow you on a consistent basis can be a difficult task. Follow these simple guidelines and you’ll have more followers (and more customer) than you’ll know what to do with.
Be Clear and Concise
You may be an authority on your topic but if you’re not clear and tend to ramble, you’ll lose your audience fast. Before publishing, ask a friend or relative to read your content and then have them relay your main ideas back to you as they understand it. You may be surprised at what you here.
Know Your Facts
You may be an authority but even the pro can get it wrong. So be sure to check your facts. Nothing will lose your followers faster than when they find out your wrong! They will then post that fact in as many places as possible to make them look smarter to those around them.
Be Objective
Keep emotion out of it. Emotion can tend to cloud your judgment and in will come through in your writing. If your followers feel you can’t be objective they’ll stop listening.
Above all, Provide VALUE!
You can be all of the things above, but without adding value in some form, it’s all for nothing. Weather it be information value, discount value or entertainment value doesn’t matter. Without VALUE nobody will stick around
Remember these few simple to follow tips on posting to your social media accounts and your followers will be around for a long time.
To your social media success!
Steve & Beneta Nelson